SO WHAT IS CRAFT BEER?

We get this question less frequently these days, but it still is a common question. Well, at the brewery level, craft breweries are defined as small, traditional, independent breweries; often at a very local level, lead by an inspired entrepreneur and brewed in small batches, with no additives or preservatives. Craft beer is brewed using hand selected ingredients, specifically picked with certain flavor characteristics in mind and brewed with the end goal of flavorful, quality beer.

At the beer level, Craft beer is marketed, mostly on its merits as a beer, with emphasis on its particular style, flavor and the ingredients that went into making the product. Craft beer can be anything from a hazy golden straw color to a coppery orange to a ruby brown to an inky black and everything in between.

Craft beer can taste, at various times, like chocolate, coffee, oak, caramel, molasses, grass, floral hops, dark fruit, smoke, grapefruit, oranges, lemon, coriander, pumpkin, hazelnut, and any number of other ingredients. Quite simply, its more of an experience, with everyone having their favorite.

Some other common characteristics surrounding the craft beers world include: Craft beer is lovingly poured into a special glass, at just the right temperature, and given the chance to warm and release its flavors, craft beer lovers pay particular attention to a beers color and thickness of the head, the color and clarity and the nose of the beer are all examined, analyzed and appreciated, before the beer itself is savored on the palate. More recently, craft beer is sometimes selected and served as an integral accompaniment to a fine meal. We at Chill street spend a great deal of time educating our customers on this enhanced culinary experience.

SO WHAT'S THE DEAL WITH CIDER?

Believe it or not, cider is the fastest growing alcoholic beverage in the world at the moment. That said, cider normally is not able to compete with beer when it comes to being a ‘session drink’ , but is rather something you have one or maybe two glasses of, due to the sweetness of its flavour. But cider are beginning to develop their own taste profiles, both for those with less sweet as well as sweeter palates. Plus, Cider often has a broader appeal. For example, as an alternative to wine during meal or something you can sip on all night.

Cider has mainly been drank by men, but also has a strong, and growing appeal to women. This makes it kind of unique in its “shareability” between the genders. Cider are especially popular among over-35 drinkers, whereas under-35s have been most attracted by cider’s variety of sweet flavours.

When comparing buying craft cider over regular beer alternative, the majority of people claim it is more refreshing. Other attributes people give cider is that it has a fresher taste, its sweeter taste, many people drink it for ”a change”, and often say it is less filling than beer. Many women cite their preference for cider saying that it tastes less alcoholic than regular beer and a more palatable drinking option.

What we believe, is the best solution is try one for yourself and let us know what you think

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